Grundel, the big tub of a baker, does not have the means to buy quality ingredients, so he can offer only mediocre bread. But what he lacks in quality, he makes up for in warmth. Grundel is in fact a most charismatic man. You will always leave his shop in Crickety feeling good about yourself and your purchase. Once you have bought bread here, you won't buy any anywhere else.
One morning, Grundel opened the door and stared into the face of the goon squad hired by that other bakery.